Keep the brand lights on.

Through-a-crisis

Why you need to keep marketing through the crisis.

We all know these are unprecedented times. We also hope that one day it will all be over and we’ll come out of it stronger and wiser than we went in.

At the moment the immediate future look bleak and many businesses feel uncertain and marketing feels like a nice-to-have, not mission-critical. But, according to studies, maintaining some marketing spend during economic crises puts brands in an excellent position when things improve.

Brands that stay connected with their customers emerge out the other side with customers. The brands that go silent have to start again from scratch.

That’s why it’s important to keep the brand light burning, because the cost of snuffing it out for the rest of 2020 and then trying to reignite it next year is gigantic. It’s a fact it cost significantly more to get a new customer than it does to retain an existing one.

Here  are a few low or no cost actions you could take during the lockdown:

Re-evaluate your digital marketing efforts:

Gary_work
Even when the lock down is over, no one knows how long this social distancing will continue. Customers who have been visiting your business would now be more comfortable doing business online and if your business is not online, then you would find winning back existing customers and acquiring new customers more difficult than before.

Restructure your digital assets:

Keep the brand lights on. 1

The buzz word at the moment is to pivot your business. There is no better time to digitally transform your business. If you don’t have social media, create one now. If your website is outdated, old or has not been touched in the last few years, then invest in setting up an updated digital identity that reflects your business values and matches your customer’s expectations.

Regroup your marketing efforts:

brand audit

The lockdown period is a perfect time to reflect on your marketing efforts. Not just in the immediate coming months but also for the years to come.

In times like these, spend on marketing are the first to get cut in order to reduce costs

The corona virus pandemic is changing the way businesses operate. With more people staying indoors, instead of reducing your marketing spend, businesses should view this as an opportunity to reach their customers. Many people are turning to social media and going online for support, information and reassurance.

Not only that, your competitors might be leveraging this opportunity by investing more on digital activities. Work on your marketing ideas during lockdown so that you can focus better on sales strategies after lockdown.

 

Why not contact us.
Gary_Millar_BW

It took me several career changes before I finally found my purpose, my why as Simon Sinek calls it. To make a difference through creativity and leadership.


My career journey has bought me into contact with almost every facet of business. I’ve been a Technical Product Manager responsible for brands like Zanussi, AEG, Tricity Bendix and Whirlpool. Managed Training, Engineering and Customer Service teams, improving customer satisfaction levels and NPS scores. I’ve been a Buyer, a Business Development Manager, introducing new products and brands to the UK market. I’ve implemented ERP and CRM systems, helping businesses become more streamlined and customer-focused. I guess that makes me an all-rounder with bags of experience to call upon.