Whilst many businesses are unable to work from home and are on lockdown we have been looking at ways in which we can support them through the coronavirus crisis.
How can we work with them to maximise their downtime and get them ready for the brave new world that will emerge once it’s all over?
we’ve come up with what we believe is an effective use of time.
Know your customers
- Work hard and smart to retain your existing customer base
- Out of sight means out of mind. You need to keep in touch with your customers or you risk losing them. It’s always cheaper to retain an existing customer than acquire a new one.
- Remember a large proportion of meaningful business comes from referrals
- Make sure you have a database with your customer details on it.
Get even more visible in front of your target market
- Build your awareness and get more visibility, which means driving visitors to your website and social media to make the connections.
- Showcase your work, have case studies, photographs and customer reviews. Make sure your new and existing clients can see what you do.
- Get customer reviews, what other people say about you is more important than what you say about yourself.
Embrace new technology
- Video content
Video is one of the most important driving forces in convincing customers to choose you. Using video can capture a wide audience, and it works on many levels
- Visual Search
Visual search can take the user experience to a totally new level People can upload an image to conduct a search and get more specific results based on that.
– 62% of Millennials are more interested in visual search capabilities than any other new technology.
3. Voice Search & Smart Speakers
The increasing use of voice search is becoming more important for in 2020. Some numbers:
– Over 50% of all searches will be via voice by 2020
– It is forecasted that 55% of homes will own a smart speaker by 2022
– 72% of people who own voice-activated speakers say that their devices are used as part of their daily routine